Such a simple concept, so beautifully executed. It’s one of those “Why didn’t I think of that?” ideas that I love seeing so much. And on top of everything, the entire short film was shot using a Nokia N8 mobile phone.

Chinese contemporary artist Liu Bolin is a genius when it comes to street art. He's known as a modern-day magician who camouflages himself (usually with the help of assistants) so that his whole body seamlessly blends into the background. Wooster Collective was fortunate enough to bring Bolin to the streets of New York City for a series of live outdoor performances, paintings and photographs.

If you love it when you see two artists collaborating, does Wooster have a treat for you. Street artist Kenny Scharf recently painted Liu Bolin into his mural on Bowery and Houston. “After months of planning, and with the help of Tony Goldman and everyone at the Eli Klein Gallery, we actually pulled it off,” said Marc of Wooster Collective.

Inspired by quantum physics, the Quantum table is an interpretation of what the movement or path of subatomic particles might look like. The lacquered orange corian top is supported in sharp contrast by the turbulent flux of the hand formed steel wire base in powder-coated black.

Generally we buy a printer to take printouts, but here is a concept that believes in the reverse process…removing ink from the printed-paper! Akin to the idea of a dermatologist laser-burning blemishes and dark spots from your skin, the Ink Remover Printer proposes to do something similar; zap out the ink using laser technology. This way you can reuse the old memos to print new ones, recycle paper and feel good about it.

En una época en que todo evoluciona, en que los leds ganan terreno, en que la nanotecnología avanza a pasos gigantescos, debía ser un artista el que nos muestre la simpleza de las cosas volviendo a las fuentes.

Sí, porque bastaron 5.000 interruptores de los típicos de consola (esos que al activar se iluminan) para que el artista Valentin Ruhry componga esta original obra que cambia según la mirada y la intervención de quien la observa.  Así se puede escribir o hasta dibujar en este gran panel monocromo

Each sculpture has movement and rhythm, it is as if the artist Cha Jong Rye was conducting small pieces of wood into a magnificent symphony orchestra. His work is extraordinary!

La obra titulada “Hello world”se encuentra expuesta en el Foro Cultural Austríaco en la Ciudad de Nueva York.

Each sculpture has movement and rhythm, it is as if the artist Cha Jong Rye was conducting small pieces of wood into a magnificent symphony orchestra. His work is extraordinary!

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Completed in 2008, this fabulous and unusual Sliding House on Canada's coast is a 1,700 square foot residence that was commissioned by creative directors David Peters and Rhonda Rubenstein and designed by architect Brian Mackay-Lyons.

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Due to irresponsible use, the word "epic" is a shell of its former self, but it’ll have to do the heavy lifting here to describe Nike’s "Write the Future" campaign.

It included everything from 3-D sculptures to an interactive LED light show on the tallest building in Johannesburg, but the world cup initiative centered on Wieden + Kennedy Amsterdam’s three-minute showstopper of a spot, featuring soccer’s biggest names--Wayne Rooney, Didier Drogba, Cristiano Ronaldo, Cesc Fabrigas and others--and a supporting cast that included Kobe Bryant, Gael Garcia Bernal, and Homer Simpson. The premise is simple: In the biggest games of their careers, soccer stars consider the butterfly effect of a single action on the field. The spot takes viewers on an action-packed journey into possible futures. For Wayne Rooney, one path leads to a knighthood and ping-pong games with Roger Federer, another, trailer parks and baked beans.

The spot, which dominated the awards circuit this year, was directed by Alejandro Gonzalez Inarritu (Amores Perros, 21 Grams, Babel) and shot in locations including Madrid, Manchester, LA, and Kenya.

Eric Quennoy and Mark Bernath, Executive Creative Directors at Wieden + Kennedy Amsterdam, take us through the pivotal moments in the mind-bendingly complex process that brought the campaign to life.

Quennoy:
1. Pick the right director.
Getting the right director to pull off a piece with the epic scale and range of "Write the Future" was somewhat important. There aren’t many directors around who could have done what Alejandro Gonzalez Inarritu managed to do, and with such beauty and authenticity. When the script was sold, Alejandro was one of our first choices because we love the wonderful, human quality of his films, and how watching them can be such a visceral experience. We were very keen to make the future successes or failures of the athletes feel palpably real--not like a series of ridiculous, fanciful conceits--and Alejandro really had the same vision, which he executed to perfection. I’d say the day he accepted the job, a fairly large piece of the puzzle was put in place.

2. Work with producers who can tolerate high levels of stress and no sleep.
If ever there was a more Herculean effort invested into a commercial TV production than that given by our producers, Elissa Singstock and Ollie Klonhammer, I am yet to see it or hear of it. Literally every day we were confronted by at least one unforeseen obstacle which forced them to adapt, re-organize, re-jig, re-schedule, etc, etc., but they stuck at it with a singular mission and passion to get it finished that was mind-blowing. Every single shot that we planned to shoot, we did, which was an amazing tribute to their perseverance. I have a lasting memory of me saying goodnight to them in a hotel lobby in Madrid at about 1 a.m., both of them on their mobile phones. The next morning at 6 a.m., as I left the hotel bound for the African part of the shoot, they were exactly where I left them, still wrangling away on their mobile phones. That’s commitment.

3. Have a client as crazy passionate about the work as we are.
When Nike tells you at the World Cup briefing they want to see something that’s never been seen before and never been done before, you gulp, inhale deeply, try hard to not be sick, and then start working your ass off. As a client, that level of ambition and passion to do something great is at once butt-clenchingly scary and everything you’ve ever dreamed of. Nike gave us their full trust and support and pushed us every step of the way to make it better. It was one of those great, synergistic periods when everyone is working towards the same vision.

Bernath:
4. Find a song whose name rhymed with the name of the band.
The most subjective part of any piece of film is music. Everyone has different tastes. And no one can really rationally defend their opinion against someone else's and win. You just dig something or you don't. You don't need to prove why, it is just an instinctual feeling. What one person turns up, the other turns down. Almost 20 years ago I went skydiving over the border of Mexico with a friend who was about to get married. We weren't trying to kill him, of course, just send him off with one final adventure. When we landed they made half-inch tapes of our jumps for us thanks to the helmeted-cameramen who went with us. We chose the music. Well, my friend Jon put a song called "Hocus Pocus" by a band named Focus on his film. It immediately spoke to me. It was an insane track. Brilliant and crazy in equal measures. Not unlike the film I would try to help make 20 years later. It just seemed like the perfect match for the footage we were shooting with Alejandro. We used it to cut and the film and the music just became inseparable. It provided the hardcore feel of sport with the occasional madman humor that our story had. And the song title rhymed with the band name. So, I guess we felt good about it. Of course, there were still people who wanted to turn it down. But not enough of them.

5. Orchestrate a launch to rival those of NASA.
Huge credit to both our client and our cohorts at W+K for devising a launch plan to get this campaign circling the globe at top speed. The use of social media to activate exclusive premieres, concurrent takeovers on YouTube, Facebook, and Xbox live, and dangling just one carrot of opportunity on broadcast television helped the film portion of the campaign own the conversation on the eve of the world's greatest football tournament. We followed by giving this newly formed online community of fans a plethora of ways to help spread the campaign and more importantly to help author it. Along with the guys from the Mill, Grand Central, and the whole Wieden family, we watched one airing of the spot after an afternoon on the canals of Amsterdam. It was a huge release for all of us. And Bobby Solo, who stars in the spot singing Ce Cannavarro, was there to do a halftime set live! A year later, we found ourselves at our annual Founder's Day party with a live performance by Focus. I have a feeling this is one of those families you make while on production that will continue to see each other.

Here is a great way to integrate an online shopping experience into people’s offline world. Tesco, in the Korean market, wanted to become the No. 1 retailer without increasing the number of their stores. Knowing that the Koreans are the 2nd most hard-working country in the world and where grocery shopping once a week is a dreaded task. Tesco decided to bring life-like shopping to subway stations to make it more convenient for people to shop.
The virtual stores blend a mobile based shopping experience into people’s everyday lives. The virtual store displays looked exactly the same as actual stores. Only one thing was different, you use smart phones to shop. Users simply scanned a QR code with their phone, and the product automatically lands in their online shopping cart. When the online purchase is complete the products will be delivered to the customer’s door the same day.
Following this campaign, online sales increased dramatically (Nov 2010 to Jan 2011). Through this campaign, 10,287 consumers visited the online Tesco (Homeplus) mall using smartphones. The number of new registered members rose by 76%, and on-line sales increased 130%. Currently, Homeplus has become No.1 in online market and is a very close 2nd offline.

Our friends at Breakfast teamed up with Google to create something just a little bit fun to help with the launch of Google Voice, and they called it The Verbalizer.
The Verbalizer is an open source dev/electronics board, meaning it’s basically a cool little custom built microphone, accompanied with a bunch of open source code to let you utilise Google Voice Search in all sorts of ways, in fact, in anyway you can think of!